For companies that are pre-product market fit, I help validate their product-market fit hypothesis and establish clear channels to efficient revenue acquisition. Same goes for companies that think they have product-market fit but don't. For companies that have a lot of customers and revenue, I help them increase the velocity of their growth by optimizing existing channels and adding new ones.
For early stage companies, I usually give strategic guidance and make sure it gets done. That usually means that I perform the work myself. This helps keep me close to existing tools and systems and helps me provide better high-level strategic guidance. For later stage companies, I can do both, but I typically help direct existing employee resources.
I am always flexible. Typically, I work like an interim VP of Sales, VP of Growth, or CMO. That usually means I take a monthly retainer (as you would pay an employee) that's significantly less than what you would have to hire an equivalent on-premise employee for. I also work on a commission basis or for advisor level shares. These variable models drop my monthly retainer.